Our Secret



Where most brands look at what they can GAIN from customers, designer-artist Babson Zotto looks at what he can DO for customers and this is exactly where his story begins.

Jeans is everywhere, but to find a pair of Jeans that really fits your body is a serious battle and if you have seen one, it’s often not flattering.

That is the motivation for Babson Zotto to re-invent the jeans, and that’s exactly what he did.

Jeans can have a thousand variations, but in the end they all start from the 5 pocket model. The jeans Babson designs, draws, sews, are a wholehearted and successful ode to the curves of a woman.

Babson chose the elementary way : he bought a sewing machine and learnt how to sew, how to draw and cut patterns, and he started experimenting – in an almost obsessive way.

These passionate experiments gave Babson a deep understanding of the construction of jeans and the possibilities of denim fabrics. His ingenious design, in combination with the latest technology of the denim industry, make the stretch denim really fit the woman like a second skin.

On top of that, they are stylish and make every woman feel confident and proud.